Good to Great by Jim Collins

Author: Jim Collins

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice.